80 best practices for managing a nonprofit website on WordPress
A nonprofit needs to routinely manage its website. A lot goes into making sure that everything related to the website is functioning properly all day, every day.
And yet, there seems to be an idea floating out there that you can “set and forget” a website. I’ve had so many instances of people who don’t have someone routinely maintain their site reach out to me saying their website isn’t working.
The hosting is down and support isn’t helping, the domain by accident wasn’t renewed, the website has been hacked and backups hadn’t been running, a letter in the mail said that they’re being sued for accessibility issues. These are unfortunately all real-life examples of what I’ve seen happen to organizations.
Let’s take a look at the 80 best practices for managing your website organized into digestible categories. This list isn’t a how-to, but rather a jumping off point for researching areas of management you weren’t aware of before. In addition to upkeep, it also covers ways to grow your nonprofit’s audience and number of conversions.
How to improve the most important section of your nonprofit website
The hero is the section at the top of the homepage that is visible above the fold (i.e. without having to scroll). It provides visitors their first impression of your organization. It can make or break a nonprofit website. A bad hero can cause a user to immediately bounce off the site. A good hero can kickoff a user’s journey from first-time visitor to supporter. Let’s explore how to improve your hero so it’s best serving your nonprofit!
78 ways your website can be helping your nonprofit
We love websites at PGT Web Design because their potential to help nonprofits is limitless. In this article, we list 78 ideas for your site that could further you nonprofit’s goals. Not all points may be relevant to your organization, but chances are at least one could be a real solution to a challenge your team is facing.