Email marketing
We create targeted email campaigns that nurture relationships, communicate your impact and inspire supporters to donate, participate and stay connected.
We create targeted email campaigns that nurture relationships, communicate your impact and inspire supporters to donate, participate and stay connected.
EMAIL MARKETING OUTCOMES
Reach the right people with meaningful communications that keep your nonprofit’s mission relevant, strengthen relationships and encourage continued involvement.
Build a valuable contact list your nonprofit controls without depending on changing social media algorithms or paid advertising platforms.
Turn communications into donations, registrations, event attendance, volunteer participation and other actions that advance your initiatives.
Communicate with large groups of supporters repeatedly at a lower cost than many paid advertising and traditional outreach methods.
Segment supporters by their interests, history and involvement to send more relevant messages than broad, one-size-fits-all marketing.
Maintain relationships between donations, events and campaigns by regularly showing supporters the impact of their continued involvement.
Track clicks, donations, registrations and other actions to determine which messages produce results and continually refine your strategy.
EMAIL MARKETING PROCESS
From platform setup and audience segmentation through campaign creation and ongoing analysis, we manage the details required to keep supporters informed, involved and connected to your mission.
Invest in meaningful communication
Here is what you will get by working with PGT Web Design.
We can work with commonly used email marketing platforms and recommend an appropriate option when a nonprofit needs a new system. The best platform depends on your subscriber list, fundraising tools, automation needs, budget and existing technology.
Yes. We write the copy, organize the message, design the layout and build each campaign in your email platform. We use your existing stories, photographs, program information and organizational updates to create polished communications consistent with your brand.
There is no single sending schedule that works for every nonprofit. Frequency depends on your audiences, objectives, campaigns and available content. We establish the planned schedule in your monthly calendar and prioritize relevant, useful communications over sending emails simply to meet a predetermined number.
Yes. Your team reviews and approves campaign content before it is scheduled. This allows you to verify information, provide appropriate feedback and remain informed about every communication sent on your organization’s behalf.
Campaigns may include newsletters, fundraising appeals, event promotions, program announcements, impact stories, resource updates, volunteer opportunities, advocacy communications and supporter stewardship. The campaign mix is customized around your nonprofit’s priorities.
Automated emails are communications triggered by a subscriber’s action, status or timing. Examples include welcome messages for new subscribers, follow ups after registrations, donor acknowledgments and re-engagement emails for inactive supporters. Automation provides timely communication without requiring every message to be sent manually.
We develop ethical strategies for attracting subscribers who genuinely want to hear from your organization. This can include improving website signup forms, creating focused landing pages, promoting subscriptions through other marketing channels and clearly communicating the value of joining your list. We do not purchase email lists.
Audience segmentation organizes subscribers into groups based on factors such as interests, location, donation history, program participation or engagement. This allows your nonprofit to send more relevant messages instead of delivering every email to the entire list.
We monitor list quality, sending practices, authentication and engagement to reduce the likelihood that emails are rejected or filtered as spam. We also remove invalid contacts, manage inactive subscribers and follow established email-marketing practices.
We track delivery, opens, clicks, subscriber growth, unsubscribes and other engagement indicators. When website tracking is available, we also measure donations, registrations, inquiries and other actions generated by email campaigns. These findings guide future messaging, segmentation and campaign decisions.
We cannot guarantee a particular number of donations, subscribers, opens or clicks. We use strategic planning, relevant content, testing and performance analysis to create stronger opportunities for measurable improvement and long-term audience growth.
SCHEDULE A VIDEO OR PHONE CALL
Book a call and we’ll talk about your goals and what you’re looking for with your email marketing. We’ll answer your questions, explain our process and help you decide whether this service is the right fit.
We love helping people with their email strategy and are excited to talk with you!