Google Ad Grant management
Did you know most 501(c)(3)s qualify for a grant that gives them a free $10,000/month to spend on Google Ads?
We’ll help you take advantage of this opportunity.
Did you know most 501(c)(3)s qualify for a grant that gives them a free $10,000/month to spend on Google Ads?
We’ll help you take advantage of this opportunity.
GOOGLE AD GRANT MANAGEMENT OUTCOMES
Turn Google searches into measurable opportunities to reach more people, inspire action and advance your nonprofit’s mission.
Access up to $10,000 per month in Google Search advertising without taking funds away from your programs.
Promote your programs, resources, events and donations funnel to people who can help further your organization’s goals.
Track clicks, donations, registrations, inquiries and other valuable actions to understand how your campaigns are performing.
Reach people based on what they search for and the geographic locations most relevant to your organization.
Your Google Ads certified specialist will build, optimize and maintain campaigns while meeting Google Ad Grants requirements.
Paid ads generate results faster than most marketing strategies. Begin attracting relevant search traffic soon after launch.
GOOGLE AD GRANT MANAGEMENT PROCESS
From determining eligibility to managing active campaigns, we handle the entire process and keep your advertising aligned with your nonprofit’s priorities.
INVEST IN WEBSITE TRAFFIC THAT GENERATES ACTION
Here is what you will get by working with PGT Web Design.
Google Ad Grants provides qualifying nonprofits with up to $10,000 per month in in-kind advertising to promote their missions through Google Search.
Eligibility depends on your nonprofit status, country, website and ability to follow Google’s program policies. Most 501(c)(3)s in the U.S. that are not schools or healthcare organizations qualify. We will review your organization before beginning the application.
Yes. Qualifying nonprofits receive up to $10,000 per month in in-kind Google Search advertising and do not pay Google for the ad spend or have to match the spending with their own money.
You must enroll in Google for Nonprofits, complete the verification process and activate Google Ad Grants. PGT Web Design can evaluate your eligibility and guide you through the application process.
No. The grant provides access to up to $10,000 each month, but actual usage depends on search demand, targeting, competition and campaign performance. Unused funds do not roll over.
Advertisements can begin generating traffic after the account is approved and campaigns launch. This usually only takes a few weeks after approval, with performance improving as we collect data and optimize your campaigns. The timing and volume of results vary based on your audience, goals and available search demand.
Google Ad Grants is not a set-it-and-forget-it program. Campaigns require strategic keywords, compelling advertisements, accurate conversion tracking and regular optimization to attract valuable traffic. Ongoing management also helps your account remain compliant, adapt to changing priorities and make better use of the available advertising budget.
Managing a Google Ad Grant account takes significant time and technical knowledge. PGT Web Design offers management that will get the most out of your campaigns and keep your account aligned with Google’s requirements.
Google requires Ad Grant campaigns to use relevant, mission-focused keywords, proper location targeting, quality advertisements and accurate conversion tracking. Most accounts must maintain at least a 5% monthly click-through rate, avoid overly broad or low-quality keywords, and use the required campaign structure. Your website must also remain secure, functional, mobile-friendly and filled with substantial information about your nonprofit.
Accounts that fall out of compliance may be suspended, which is why PGT Web Design continuously monitors and optimizes every campaign.
No long-term contract is required. However, ongoing management is recommended because campaigns need regular optimization, updated messaging and continued compliance monitoring.
SCHEDULE A VIDEO OR PHONE CALL
Schedule a complimentary call to discuss your nonprofit, confirm potential eligibility and explore how Google Ad Grants could support your goals. We’ll answer your questions, explain our process and help you decide whether this service is the right fit.
We love helping people in the Google Ad Grant process and are excited to talk with you!