SEO & AI SEO
We improve your visibility across traditional and AI-powered search results, helping more people discover your mission, programs and resources online.
We improve your visibility across traditional and AI-powered search results, helping more people discover your mission, programs and resources online.
SEO & AI SEO OUTCOMES
Build a stronger search presence that connects your nonprofit with people actively looking for information, services and ways to get involved.
Grow your audience by attracting people searching for terms relating to your nonprofit’s programs, services and resources, as well as opportunities to get involved.
Prepare for the future of online discovery by helping AI search platforms such as ChatGPT and Gemini understand and reference your organization.
Build your nonprofit’s credibility through trustworthy content, reputable backlinks, clear organizational information and a consistent presence across the web.
Provide your community with helpful, relevant information that answers important questions and encourages donations, participation and engagement.
Improve your website’s structure, speed, crawlability, indexing and structured data so search engines and AI platforms can find and understand your content.
We use analytics and data to refine your strategy, technical foundation, existing pages, new content and authority-building efforts from steps 2–6.
SEO & AI SEO PROCESS
Ongoing strategy and optimization for organic search results that helps more people discover and engage with your nonprofit online.
INVEST IN PROVIDING YOUR AUDIENCE VALUE
Here is what you will get by working with PGT Web Design.
Traditional SEO improves your visibility in search engines such as Google and Bing. AI SEO helps platforms such as ChatGPT, Google AI Overviews and AI Mode, Gemini, Microsoft Copilot and Perplexity understand and reference your organization in AI-generated answers. Traditional search continues to drive significant website traffic today, while AI SEO prepares your nonprofit for the future and can attract highly qualified visitors with strong conversion potential. The two approaches overlap because both depend on a technically sound website, clear information, helpful content and demonstrated credibility.
SEO typically produces gradual results rather than immediate changes. The timeline depends on your website’s current condition, competition, content and authority. Technical improvements may have an early effect, while meaningful growth in rankings, traffic and conversions commonly develops over several months.
No reputable provider can guarantee a particular ranking or inclusion in an AI-generated response. We focus on proven practices that strengthen your eligibility, relevance and authority while measuring performance and continually improving your strategy.
Search behavior, competing websites, AI platforms and search-engine systems continually evolve. Your nonprofit’s programs, resources and priorities also change, making it important to regularly add useful content and update existing pages. We review your search and website analytics to understand which topics, pages and queries are driving traffic, engagement and meaningful actions. These insights allow us to refine your strategy, build on what is working and identify new opportunities. Ongoing management keeps your website technically healthy, your content current and your search visibility growing over time.
We monitor traditional search performance, AI-related visibility where measurable, website traffic and meaningful actions based on your specific goals such as donations, registrations, inquiries or resource engagement. Results and recommendations are presented in your monthly report and strategy meeting.
AI SEO is unlikely to completely replace traditional SEO, but it is changing how people discover and evaluate information online. Search engines such as Google and Bing continue to drive significant website traffic, while platforms such as ChatGPT, Google AI Overviews and AI Mode, Gemini, Microsoft Copilot and Perplexity increasingly provide direct answers and recommendations.
Fortunately, traditional SEO and AI SEO rely on many of the same foundations: a technically sound website, helpful and accurate content, clear organizational information and demonstrated credibility. A combined strategy allows your nonprofit to compete for traditional search rankings today while preparing its content to be understood, referenced and recommended by AI-powered platforms in the future. This protects your organization’s visibility as search behavior evolves and creates more ways for potential donors, supporters and community members to discover your mission.
AI SEO is best understood as an evolution of SEO rather than its replacement.
In our ongoing authority growth strategy, we help identify reputable backlink opportunities through nonprofit directories, partner organizations, community resources, relevant publications and link-worthy content. We do not purchase backlinks or guarantee a specific number of links, as low-quality or manipulative link-building can harm your website’s credibility and search visibility.
These terms describe closely related strategies for improving visibility within AI-powered search and answer platforms.
AI SEO is a broad, easy-to-understand term for optimizing your online presence for platforms such as ChatGPT, Google AI Overviews, Gemini, Microsoft Copilot and Perplexity. This is the all-encompassing term we choose to use.
GEO (Generative Engine Optimization) focuses on helping content appear, receive citations or influence generative AI responses.
AEO (Answer Engine Optimization) emphasizes structuring content to provide clear answers to specific questions.
LLMO (Large Language Model Optimization) focuses on helping AI models accurately understand, mention and recommend an organization, brand or source.
Although each term emphasizes something slightly different, they overlap significantly and rely on many of the same practices: technically accessible websites, useful content, clear answers, structured information and credible authority. There is no universally accepted name because AI-powered search is still developing, platforms combine search and generative technology in different ways, and the industry has not standardized its terminology. We use “AI SEO” because it communicates the service clearly while encompassing the broader strategies represented by GEO, AEO, LLMO and related terms.
SCHEDULE A VIDEO OR PHONE CALL
Book a call and we’ll talk about your goals and what you’re looking for with your Search Engine Optimization. We’ll answer your questions, explain our process and help you decide whether this service is the right fit.
We love helping people with their SEO strategy and are excited to talk with you!