Social media marketing
We implement a social media strategy that strengthens your brand, engages supporters and keeps your nonprofit visible across key platforms.
We implement a social media strategy that strengthens your brand, engages supporters and keeps your nonprofit visible across key platforms.
SOCIAL MEDIA MARKETING OUTCOMES
Build a consistent social media presence that connects your mission with the people most likely to support, share and advance it.
Introduce your organization and its mission to more people while building a recognizable and trustworthy presence across relevant platforms.
Create meaningful conversations with supporters, participants, volunteers and community partners who care about your work.
Move supporters from awareness to action by inspiring them to donate, volunteer, attend events, access resources and participate in your nonprofit’s initiatives.
Share the people, programs, accomplishments and impact behind your organization through compelling and accessible social content.
Keep your organization active and relevant with planned content that regularly reminds supporters why your mission matters.
Track reach, engagement, website traffic and conversions to understand what resonates with your audience and improve future content.
SOCIAL MEDIA MARKETING PROCESS
From strategy and content planning through publishing and performance analysis, we manage your social media presence while keeping it aligned with your nonprofit’s goals.
INVEST IN BUILDING AN ENGAGED COMMUNITY
Here is what you will get by working with PGT Web Design.
We manage up to three platforms selected according to your audience, goals and available content. Options include Instagram, TikTok, LinkedIn, YouTube and Facebook. We help determine which platforms offer the greatest value for your nonprofit rather than recommending that you maintain every available channel.
Yes. We transform your existing photos, videos, articles, impact stories, program updates and other materials into platform-ready posts. This includes writing captions, designing graphics and adapting content for selected platforms.
There is no single posting schedule that works for every nonprofit. The frequency, platforms and types of content we publish are guided by the customized strategy we develop around your organization’s objectives. We establish the planned schedule in your monthly content calendar and prioritize consistent, relevant content over publishing simply to meet a predetermined number.
Upcoming content is organized in a monthly calendar for your review and approval. This process allows your team to verify information, request appropriate revisions and remain informed about what will be published.
Community management includes monitoring and responding to routine comments, questions and messages according to guidelines established with your organization. Sensitive questions, complaints and issues requiring organizational knowledge are brought to your team for an approved response. Crisis communication and continuous monitoring are not included unless arranged separately.
Paid advertising is not included in the social media marketing plan which is intended for organic growth.
We track metrics such as reach, engagement, audience growth, video views, link clicks and website traffic. When tracking is available, we also measure meaningful website actions such as donations, registrations, inquiries and event sign-ups generated through social media.
We cannot guarantee a specific number of followers, views or interactions because platform distribution and audience behavior are outside any agency’s control. We focus on a consistent, data-informed strategy designed around your specific nonprofit to improve content quality, engagement and meaningful actions that help your mission.
SCHEDULE A VIDEO OR PHONE CALL
Book a call and we’ll talk about your goals and what you’re looking for with your social media. We’ll answer your questions, explain our process and help you decide whether this service is the right fit.
We love helping people with their social media strategy and are excited to talk with you!